With the evolution of social media and digital content constantly expanding, your business needs to find a way to stand out from the competition. Integrating videos into your marketing plan will help you grow your sales and attract a larger audience. If you’re unsure where to start, we’ve put together five ways to grow your business with videos.
Create Videos That Highlight Your Service or Products
Instead of providing written content describing your services or products, you can instead show your customers through your videos what the benefits are of using your company. You can answer common questions that customers have about your products or walk them through the building process. This is a great way to engage potential customers.
Create Videos Describing Your Company or Brand
Your service or product may not be the first of its kind. However, your brand is unique to your company and will help you stand out from the competition. With video, you can show your customers your location, where you sell your products, and what makes your business special.
Create Videos That Feature Customer Reviews
When customers are looking to purchase a product or service, they frequently look to reviews to figure out if it’s worth their investment. You can create video compilations of your customers giving honest feedback about your products or services. Using customer content or reviews will help grow your reputation and build your brand image.
Create Videos That Offer Value
Videos are a great way to demonstrate your expert knowledge in a particular field. Do customers commonly misunderstand a part of your business or have the same questions about your products or services? You can turn those questions into individual videos that provide a solution and adds value for the customer. When customers feel like they can trust you to provide the information they need, they’re likely to choose you over your competitors.
Create Videos to Assist With The Sales Cycle
If you have customers in the sales cycle, providing a video is a personalized way to connect with your customers and nudge them closer to buying your product or service. You can do this by creating a personalized “thank you” video or saying their name in the video to make your product or service more memorable than the standardized, cookie-cutter content that companies typically provide.
Digital technology and social media are not going anywhere. Instead of trying to be like every other company, look towards creating a unique and compelling video to attract your ideal customers. If you’re not sure where to start, we’ve got you covered. At 5am Creative, we can help turn your ideas into a reality. Contact us today to get started!