Does Social Media Marketing Really Work?

Social media user numbers jumped by more than 13% over the past year, with nearly half a billion new users taking the global total to almost 4.2 billion by the start of 2021. On average, more than 1.3 million new users joined social media every day during 2020, equating to roughly 15½ new users every single second. What does this mean? This means your business needs to attract customers through your paid social media advertising to increase your sales and audience, primarily through social media avenues such as Facebook, Instagram, Twitter, and TikTok.

The advantage to paying for social media ads is that your ads get seen by thousands of people who are in your specific target audience. Organic social media, on the other hand, can take months to build, especially since the algorithms are frequently changing. With paid advertising, your campaign can get started with an organic boost that regular posts won’t be able to reach.

How Does Paid Advertising Match Your Services with A User?

Each social media channel provides different type of content and can reach various target markets. LinkedIn is the place for professionals looking to network, Facebook has a marketplace to sell products to shoppers as well as a feed for business ads, Instagram is all about the visual content, and Twitter offers shorter, to-the-point visual content. The price per platform differs depending on who you’re trying to reach and the purpose of your ad campaign.

When you decide on your social media of choice, you’re able to choose who you’re target market is so that your products / services can be matched with the people who would be most interested. Social media platforms can gather data on their customers, everything from their gender, age, socioeconomic status, location, shopping habits, likes, dislikes and so on. When you choose paid advertising, the platform will use the information about your product to match it with the right customers. This results in higher sales, for a smaller investment.

There is a lot of competition for certain audiences, so this might increase the price point of your campaign. Plus, if you’re not creating the right advertisements that will entice your target market, they’ll scroll right past your advertisement.

Make Your Business Standout by Using Paid Advertising

Even if you have the best website and product in the world, if no one can find your business, you won’t be making any money. Paid advertisements address that problem by promoting your business to your ideal customers. Using paid advertising guarantees that your potential customers will find your business. How does it work? When an internet user regularly browses through their favorite social media, advertisements for your products or services will pop up, increasing the number of users that will click through to visit your site and convert into a paying customer.

Social media marketing is a powerful tool to reach more potential customers and turn them into qualified leads, with many of these processes happening automatically. Having paid advertising on social media, regardless of your service or product, to target potential customers is the easiest way to increase your business’s reach and impact. Not sure where to start? Contact us at 5 am Creative.

Post Consistent and Relevant Content

If you’re only using your social media every few weeks, you’re not likely to attract an audience to your page. Users like to look at pages that provide consistent content that is relevant or entertaining to them. There are tons of ways to create content, such as telling stories about your products, sharing the team who works to provide the services or products, or mentioning special sales or promotions running at your business to attract an audience. Posting consistently will naturally attract users to your social media pages.

Creating content for your business doesn’t have to be overwhelming. Share what you do, how you do it, and highlight the people around you who help make it happen. If you need additional ideas or are unsure how to implement social media in your business, contact us today at 5am Creative.


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